Reflections on #MuseumWeek 2019
Two weeks ago, I had written about #MuseumWeek, in anticipation of the annual social media event which took place in the third week of May (13 – 19 May).
Over the whole week, Twitter and Facebook were buzzing with various tweets and posts inspired by this year edition’s themes. The ITP team used this opportunity to focus on the most important topic – the fellows and alumni. We tested new tools available on social media such as poll and quiz, recalled old blog posts and photos corresponding with #MuseumWeek’s hashtags and utilised materials from the Museum’s resources. All of these to reconnect our fellows, entertain them and generate traffic on the ITP accounts.
Today, we would like to share with you briefly the outcome of this initiative and some highlighting points of our activity over its duration. Our Facebook posts were especially popular among the fellows, with the photo collage and the quiz being indisputable winners, gathering together more than 100 likes. As Facebook statistics indicate, the engagement noticed 245% increase on last month. Starting with 149 active members of the ITP Facebook group, we finished the week with an additional 100. This means that more than half of our active subscribers participated in the event, which is a great success!
Some of the ITP colleagues actively participated in the enterprise, posting content about their institutions and events. Here, we would like to thank to Shreen Amin, Beimote Ngozi Etim, for their significant contribution to the final outcome.
Our Twitter account was a little bit less busy compared to Facebook. However, the thread about the rainbow glazed vase from the British Museum’s collection collected more than 100 likes, and it was retweeted more than 20 times. Second most popular thread, similarly to Facebook, was the photo collage of the International Training Programme’s alumni, with 20 likes.
With so many art institutions from over the world participating in #MuseumWeek, it was great to see the International Training Programme’s fellows using the event as a platform to promote and share stories about their museums and reconnect with old colleagues. Thank you for being so prolific, and see you next year.